Nel cinema ho sempre avuto una forte attrazione per il Neorealismo e la Nouvelle Vague: il loro naturalismo risuona profondamente con la mia interpretazione della realtà.
Il mio lavoro si colloca tra documentario e arte. Non mi limito a fotografare le cose come sono, porto uno sguardo preciso, costruito attraverso un'immersione profonda nel soggetto. Ogni progetto parte dalla ricerca: conoscere le persone, lo spazio, la storia. La luce e il colore sono sempre trattati in modo da restare onesti e credibili, senza forzature. La mia priorità sta nel trovare e mettere in primo piano l'essenza di un soggetto, concentrandomi su ciò che è davvero prezioso. Per questo scelgo spesso il bianco e nero, dedicando un’attenzione particolare ai ritratti e lavorando sempre in direzione dell’autenticità. Non costruisco immagini perfette. Costruisco immagini credibili.
I settori per i quali realizzo i progetti sono architettura, moda, design, medicina, ristorazione e real estate. I miei clienti come CEOs, architetti di fama mondiale e attori scelgono le mie fotografie come ritratti professionali.
I soggetti cambiano, il mio approccio no. Ed è proprio questo che i clienti cercano in me - non solo la tecnica, ma il pensiero che c'è dietro.
Concept of Promoting Ortmann brand (SS-2022)
The main goal of the project is to change general attitude to the orthopedic shoes which are traditionally associated with elderly audience or people with some orthopedic problems. The core messaging was that orthopedic shoes CAN BE on trend and express your unique style regardless of your age, gender, profession and activities.
Shoes for all occasions.
The key task is to create an image of comfortable shoes for everyday life, any occasions, all ages and social status. Therefore, we decided to make visual images based on common life situations with integration of comfortable orthopedic shoes. These videos with popular bloggers starring were produced for people to recognize themselves in various urban contexts and everyday routine.
To integrate the image of comfortable shoes at the regional level more deeply, we produced a video guide on most popular tourist destinations of Dagestan; Derbent and Lyn, Gunib, dune Sarykum, Sulak Canyon. As the main character we chose a popular female guide. The message of the videos was that Ortmann and Berkemann shoes are perfect to walk on any earth surface and conquer any peaks without losing your style and femininity.
“The Amalfi holidays” is a series of videos from Amalfi coast produced for Vacanze italiane Ortmann (SS2023). One stunning travelling girl, six iconic towns, hundreds of miles and tones of sunlight. The long walks in the nice shoes on unusual routes bring the audience into the authentic atmosphere of every single place.
CAPRI
“The Amalfi holidays” is a series of videos from Amalfi coast produced for Vacanze italiane Ortmann (SS2023). One stunning travelling girl, six iconic towns, hundreds of miles and tones of sunlight. The long walks in the nice shoes on unusual routes bring the audience into the authentic atmosphere of every single place.
POSITANO
“The Amalfi holidays” is a series of videos from Amalfi coast produced for Vacanze italiane Ortmann (SS2023). One stunning travelling girl, six iconic towns, hundreds of miles and tones of sunlight. The long walks in the nice shoes on unusual routes bring the audience into the authentic atmosphere of every single place.
AMALFI
“The Amalfi holidays” is a series of videos from Amalfi coast produced for Vacanze italiane Ortmann (SS2023). One stunning travelling girl, six iconic towns, hundreds of miles and tones of sunlight. The long walks in the nice shoes on unusual routes bring the audience into the authentic atmosphere of every single place.
We released a mini-series as a part of FW2021/2022 collection marketing campaign by Portuguese “Lemon Jelly” silicone shoes brand. The is a story about big city life of a young modern girl who is not afraid of expressing her sensitive and romantic personality. Skillfully combining rubber shoes with any clothes, she creates the unique style demonstrating her own view on femininity. Following the heroine through her everyday routine, we immerse into the world of her memories, secret desires and all-embracing love.
A corporate short feature film created for the "Glaz Almaz" optical chain stores to introduce head office staff to partners and colleagues across branch locations. The film was to reveal the professionalism and individuality of every employee highlining the values of the company, as well as friendly atmosphere and team spirit at the heart of the office.
A series of video portraits “Male surgeons of Dagestan.” Neurosurgeon Shamil Sadikov.
To promote specialized medical products of the regional chain of stores "Ortho City", a series of video portraits about male surgeons of the Republic of Dagestan was created.
The main purpose of these videos is native advertising through significant personalities in medicine, using the example of which the profession of a surgeon is popularized and the socio-cultural features of Caucasian society are highlighted, the role of men in it as a professional and family man, and an active participant in social life.
Series of video portraits “Women of Dagestan”. Zulfiya Batdalova.
A series of socially oriented video portraits of Dagestan women in different professions, whose choice fell on comfortable orthopedic shoes. This is an attempt to dispel myths about the Dagestan woman and show each heroine not only as a highly qualified specialist and entrepreneur, but also a loving mother and wife, a sensitive person with eternal values. Shoes are present in all these videos in a native way, visually supporting one or another verbal message of the heroine.
A series of video portraits “Male surgeons of Dagestan.” Traumatologist Gamzat Khalimov.
To promote specialized medical products of the regional chain of stores "Ortho City", a series of video portraits about male surgeons of the Republic of Dagestan was created.
The main goal of these videos is native advertising through significant personalities in medicine, using the example of which the profession of a surgeon is popularized and the socio-cultural features of Caucasian society are highlighted, the role of men in it as a professional and family man, and an active participant in social life.
A video from the "Healthy Habits" series, created for Orteka — a network of orthopedic footwear salons. The series follows people of various professions who have made orthopedic footwear part of their life style. Spouses, parents, businessman: each of them has chosen to take their health seriously, and found a quiet balance through the habits they have built.
A brand storytelling video promoting the new "Charlie" sofa. In the narrative, "Charlie" becomes more than just a piece of furniture — it turns into a true friend, a family member, sharing every twist and turn of the heroine's romantic journey. The video concept centers on showcasing the distinctive design of this sofa, crafted for those who appreciate minimalism, functionality, and a coziness.
